What Is the Native Shampoo Lawsuit?
The Native shampoo lawsuit is not a filed court case, but a name for consumer concerns and a closed attorney investigation about Native hair care products.
Native is a personal care brand made by Zenlen, Inc. and owned by Procter & Gamble since November 2017. Searches for a Native shampoo lawsuit mostly surface three separate things. They are a PFAS investigation, online reports of hair loss, and real lawsuits over Native deodorant.
No shampoo complaint has been found in federal court. The Native shampoo lawsuit is therefore not a class action, an MDL, or any other proceeding with a docket number.
The Native deodorant lawsuits are real but separate cases about different products. This page explains how they differ from the shampoo claims.
Why Was the Native Shampoo Lawsuit Filed?
The Native shampoo lawsuit was not filed in any court, and the name comes from public concerns about Native products rather than a complaint.
Attorneys working with ClassAction.org investigated whether Native products contain PFAS despite "naturally derived" and "simple" marketing. Their list included four Native shampoos. The investigation was a search for possible plaintiffs. It was not a lawsuit.
Online posts added a second concern. In April 2025, the Daily Dot reported on a TikTok creator who blamed Native shampoo and conditioner for her hair thinning. She said she would join a class action if one existed. None did.
The brand has faced real court cases, but they involve deodorant. Those cases are described in the comparison section below.
What Harms Does the Native Shampoo Lawsuit Allege?
The Native shampoo lawsuit discussion involves three categories of alleged harm. None was pleaded in a court filing, and each comes from investigators, social media posts, or a competitor's advertising challenge.
Possible PFAS Exposure
PFAS are manufactured chemicals that resist oil, heat, and water, and they are often called forever chemicals because they break down very slowly.
The ClassAction.org investigation asked whether Native products contain PFAS despite being marketed as made with "naturally derived" and "simple" ingredients. The four shampoos on its list are Coconut & Vanilla, Cucumber & Mint, Almond & Shea Butter, and Citrus & Herbal Musk.
No lab result showing PFAS in a Native shampoo has been published in the sources reviewed. Green Matters noted in April 2024 that questions were being asked but no findings had been shared. A Mamavation lab test of Native Coconut & Vanilla deodorant, bought between February 2023 and February 2024, found no organic fluorine, according to a lawyer-reviewed summary. That test did not cover shampoo.
Hair Loss and Scalp Irritation
Hair loss here means shedding more hair than normal, and scalp irritation means itching, redness, or discomfort of the skin under the hair.
Hair loss claims come from social media, not from a court. The Daily Dot reported on April 12, 2025 that a creator's video blaming Native had more than 245,000 views. A Reddit user quoted in the Daily Dot's coverage said their hair was "disappearing" a month after switching to Native.
The Daily Dot noted there is no concrete evidence that Native products cause widespread hair loss. Hair shedding has many causes, so a person with a concern should ask a medical professional. No hair loss lawsuit against Native has been found.
Misleading Clean Marketing
Misleading marketing is advertising that gives shoppers a false or unsupported impression of a product, and consumer protection laws let buyers challenge it.
The PFAS theory is a false advertising theory, not an injury claim. ClassAction.org said a class action could help Native customers get some money back and could force changes to how the company advertises.
A separate advertising challenge already reached a decision in 2024. The National Advertising Division reviewed Native's "simple ingredients" claims, as covered in the defendant section below.
What Is the Current Status of the Native Shampoo Lawsuit?
The current status of the Native shampoo lawsuit is that no shampoo case exists in any court as of October 24, 2026. The only shampoo-specific legal activity is a closed attorney investigation.
ClassAction.org Native PFAS Investigation
Attorneys working with ClassAction.org opened the investigation to test whether a false advertising class action over possible PFAS in Native products was viable. The page is now marked "Investigation Complete" and kept for reference.
| Proceeding Type | Attorney investigation, not a court case |
| Investigating | Attorneys working with ClassAction.org |
| Theory | False advertising: "naturally derived" and "simple" claims versus possible PFAS |
| Shampoos Listed | Coconut & Vanilla, Cucumber & Mint, Almond & Shea Butter, Citrus & Herbal Musk |
| Investigation Status | Complete; page last updated February 4, 2026 |
| Court and Case Number | None |
| Defendant Named | None |
| Class Action or MDL | No |
| Hair Loss Case | None found |
| Docket Check | CourtListener search for Zenlen and for Native with Procter & Gamble, October 24, 2026: no shampoo case |
A completed investigation means the attorneys finished their review. It does not mean a case was filed or that the claims were proven. ClassAction.org notes that lawsuits have time limits, so a person with a specific concern should speak to an attorney in their area.
Is There a Native Shampoo Lawsuit Payout?
No. There is no Native shampoo lawsuit payout, because no shampoo case, settlement fund, or claim form exists as of October 24, 2026.
No Native product lawsuit has produced a payout in the sources reviewed. The older deodorant case was dismissed, and the newer one is at an early stage. Only a qualified attorney can assess an individual situation.
Some websites describe Native shampoo settlement talks or mediation. No court filing supports those statements, and sources that checked federal dockets found none, so they should be treated as unverified.
Latest Native Shampoo Lawsuit Updates
These Native shampoo lawsuit updates cover the PFAS investigation, hair loss reports, and the related Native deodorant cases. No shampoo case has been filed as of October 24, 2026.
Full Native Shampoo Lawsuit Timeline
Docket Search Finds No Native Shampoo Case
A CourtListener search on October 24, 2026 for Zenlen, and for Native with Procter & Gamble, returned the two Native deodorant cases and no shampoo case. The newest reporting found on Chiaravalloti v. The Procter & Gamble Company, dated September 28, 2026, shows the case at an early stage.
Waiver of Service Filed in the Native Unscented Deodorant Case
Settlement Insight reports that a waiver of service was filed on September 2, 2026 in Chiaravalloti v. The Procter & Gamble Company, No. 1:26-cv-06902 (S.D.N.Y.). P&G had not yet answered the complaint in that reporting.
Court Orders an Initial Pretrial Conference in the Deodorant Case
The Southern District of New York issued an order for an initial pretrial conference in Chiaravalloti on August 27, 2026, according to Settlement Insight's docket summary. A summons had issued on August 14.
Maria Chiaravalloti Sues P&G Over Native Unscented Deodorant
Maria Chiaravalloti filed a proposed class action against The Procter & Gamble Company in the Southern District of New York on August 12, 2026. She alleges Native Unscented Deodorant contains ginger root extract, which she calls a fragrance ingredient, and she seeks to represent New York buyers.
ClassAction.org Marks Its Native PFAS Investigation Complete
ClassAction.org updated its Native PFAS page on February 4, 2026. The page says attorneys have finished the investigation and that its information is now for reference only.
Daily Dot Reports a Viral Hair Loss Video About Native
The Daily Dot reported on April 12, 2025 that a creator's video blaming Native shampoo and conditioner for her hair thinning passed 245,000 views. The outlet said no concrete evidence links Native products to widespread hair loss and that no active lawsuit existed.
Judge Cote Dismisses the Native 72-Hour Deodorant Case
Judge Denise Cote dismissed Hernandez v. Zenlen, Inc., No. 1:24-cv-04846, on April 9, 2025, and the docket shows the case terminated that day. The court found the plaintiff's claim that Native never tested its deodorant was undercut by the complaint's own description of a study.
NAD Recommends P&G Change Native "Simple Ingredients" Claims
The National Advertising Division, in NAD Case #7277, recommended that P&G discontinue or modify "simple ingredients" claims for Native shampoos, conditioners, and other products. SC Johnson & Son had challenged the claims, and P&G agreed to comply.
Ashton Hernandez Sues Zenlen Over Native's 72-Hour Claim
Ashton Hernandez filed Hernandez v. Zenlen, Inc. in the Southern District of New York on June 26, 2024. The complaint said Native's "clinically proven 72-hour odor protection" claim for its whole body deodorant was false.
Green Matters Reports Attorneys Are Weighing a Native Class Action
Green Matters reported on April 26, 2024 that attorneys with ClassAction.org were investigating possible PFAS in Native products, including shampoo. The outlet said the matter was still at the investigation stage and that no findings had been shared.
NAD Backs Tom's of Maine Challenge to Native Deodorant Claims
The National Advertising Division recommended on June 25, 2019 that Native discontinue objective moisture absorption and underarm wetness claims for its deodorant. Tom's of Maine had brought the challenge, and the decision involved deodorant only.
Procter & Gamble Announces It Is Acquiring Native
Procter & Gamble announced on November 15, 2017 that it had acquired the natural deodorant brand Native, operated by Zenlen, Inc. Financial terms were not disclosed, and media reports put the price near $100 million.
Who Is the Defendant in the Native Shampoo Lawsuit?
The Native shampoo lawsuit has no defendant, because no shampoo complaint has been filed. The company behind the products is Zenlen, Inc., which does business as Native Cosmetics. Procter & Gamble acquired Native in November 2017.
The closest thing to a finding about Native shampoo came from the advertising industry's self-regulator. In June 2024, SC Johnson & Son challenged P&G's Native marketing before the National Advertising Division. NAD Case #7277 covered deodorants, body washes, lotion, conditioners, and shampoos.
NAD found the "simple ingredients" description unsupported for shampoos and the other listed products, because of the complex manufacturing of some ingredients. It recommended that P&G discontinue or modify the claim. NAD supported the tagline "Clean. Simple. Effective." for its message that the products have few ingredients. It also supported the "safe" claims and recommended that P&G discontinue "Born in the USA."
| Party | Role | Source |
|---|---|---|
| Zenlen, Inc. (Native Cosmetics) | Operating company, defendant in the dismissed Hernandez deodorant case | CourtListener docket 1:24-cv-04846 |
| The Procter & Gamble Company | Native's owner since 2017, defendant in the pending Chiaravalloti deodorant case | CourtListener docket 1:26-cv-06902 |
| SC Johnson & Son, Inc. | Challenger in the 2024 NAD proceeding | BBB National Programs, NAD Case #7277 |
| Attorneys working with ClassAction.org | Investigators of the PFAS theory, no filing | ClassAction.org investigation page |
The sources reviewed describe no FDA or FTC action about Native shampoo. NAD is a self-regulatory body that issues recommendations, so its decision is not a court ruling or a government penalty.
How Does the Native Shampoo Lawsuit Compare to the Native Deodorant Lawsuits?
The Native shampoo lawsuit differs from the Native deodorant lawsuits because the deodorant cases are real court filings with docket numbers. The shampoo concerns have no docket.
The table lists the related matters. Each is separate, and none is part of a shampoo case.
| Matter | Court or Forum | Allegation | Status |
|---|---|---|---|
| Chiaravalloti v. The Procter & Gamble Company, No. 1:26-cv-06902 | U.S. District Court, S.D.N.Y. | Native Unscented Deodorant contains ginger root extract, a fragrance ingredient, despite its "unscented" label | Filed August 12, 2026, early stage, proposed class limited to New York buyers |
| Hernandez v. Zenlen, Inc., No. 1:24-cv-04846 | U.S. District Court, S.D.N.Y. | Native's "clinically proven 72-hour odor protection" claim was false | Dismissed April 9, 2025 by Judge Denise Cote |
| NAD Case #7277, P&G (Native) | National Advertising Division | "Simple ingredients" and other marketing claims | Decided June 2024, P&G agreed to comply |
| Lake Consumer Products, Inc. coal tar shampoo case | Reported by ClassAction.org | Benzene contamination in a different brand's shampoo | $1.2 million settlement reported July 6, 2026, no link to Native |
In the Hernandez decision, Judge Cote wrote that "a test, even if flawed, is still a test." That ruling concerned deodorant testing and says nothing about shampoo. The pending Chiaravalloti case also concerns deodorant, and it is limited to buyers in New York.
Frequently Asked Questions
Is there a Native shampoo lawsuit?
No Native shampoo lawsuit has been filed in court as of October 24, 2026. The name refers to a closed ClassAction.org PFAS investigation and online hair loss complaints.
Is the Native shampoo lawsuit a class action or MDL?
No. The Native shampoo lawsuit is not a class action or MDL, because no shampoo complaint has been filed. The pending Native deodorant case is a proposed class action but not an MDL.
Does Native shampoo contain PFAS?
No published lab result shows PFAS in Native shampoo in the sources reviewed. Attorneys investigated the question and marked the investigation complete, and a lab test of one Native deodorant found none.
Does Native shampoo cause hair loss?
No concrete evidence links Native shampoo to widespread hair loss, according to the Daily Dot. The claims come from social media posts, and no hair loss lawsuit against Native has been found.
Is there a Native shampoo lawsuit settlement?
No. There is no Native shampoo lawsuit settlement, fund, or claim form as of October 24, 2026. Reports of settlement talks are unverified.
Are the Native deodorant lawsuits part of the Native shampoo lawsuit?
No. The Native deodorant lawsuits are separate cases about different products. One was dismissed on April 9, 2025, and the Chiaravalloti case was filed on August 12, 2026.
Can I join a Native shampoo lawsuit?
No Native shampoo lawsuit exists to join, and no claim form is available. A person with a specific concern should speak to a qualified attorney about their own situation.